Tag Archives: website

How Copywriting Increases Sales

The truth is most copywriters try to tell you that they will increase your sales. They suggest the words on the page really make the difference between who comes to your website and who buys from you.

And for a long time, I thought that was true.

I thought that my words had the power to help make a difference in the lives of businesses. But they don’t. Not alone, anyway.

In fact, alone, my words on a page are about as useless as any other piece of the sales or marketing funnel acting by itself – kind of like a phone that rings and rings but no one answer it.

Instead, all of the pieces of your sales funnel, including copywriting, have to act together. So, how can copywriting increase your sales?

Increase Sales

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Reasons Your Website Loses You Money

If you’re like me, you enjoy working on your website. You want the hours and hard work you put into your site to bring a return on investment. You want your website to make you money.

As a professional copywriter, I’ve seen websites that just don’t make the grade. They’d be picked last in a school-yard game of kick ball. Unfortunately, an old website that looks like it was designed in the 90s isn’t the only way your website can lose you money. Keep reading to learn more about how you can avoid these common mistakes.

Bad Website Design

Bad Website Design

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