If you’re like me, every day you hear the term SEO thrown around the online marketing space. But have you ever wondered if SEO keyword writing is even that relevant to our current marketplace? Years ago SEO writers would stuff pages of content with as many keywords as possible, but now that Google’s algorithms have gotten increasingly complex, the best SEO content you can create is simply well-written content that users find relevant. Of course keywords are important as people utilize them to search online but it’s outdated to base the entire article or post content around them exclusively.
When you come across well crafted online marketing copy that makes you stop and engage, you simply are not seduced by the SEO keywords. While you might have typed the SEO keywords into Google, they alone are not what make you stay on the site or buy the product. Then why do you stay? Because a copywriter used words to tap into something deeply human within you. Something that SEO analytics will never be able to do.