The truth is most copywriters try to tell you that they will increase your sales. They suggest the words on the page really make the difference between who comes to your website and who buys from you.
And for a long time, I thought that was true.
I thought that my words had the power to help make a difference in the lives of businesses. But they don’t. Not alone, anyway.
In fact, alone, my words on a page are about as useless as any other piece of the sales or marketing funnel acting by itself – kind of like a phone that rings and rings but no one answer it.
Instead, all of the pieces of your sales funnel, including copywriting, have to act together. So, how can copywriting increase your sales?