As we walk deeper into 2019, we must examine the evident truth for online businesses. Now, more than ever, the market has become saturated with products and services that barely differ from their competition. With so many similar businesses fighting over the same prospects every day, what’s the deciding factor?
Emotional Language to Influence Prospects
What influences these prospects to purchase from you over the competition?
Continue reading Using Emotional Language to Influence Prospects
As a copywriter – I love bullet points.
In fact, I think that without them a sales letter wouldn’t be effective at all.
Psychologically speaking, bullet points are more than essential. People tend to scan info really quick and bullet points are “mini headlines” that help buyers when making their buying decision.
Continue reading The Incredible Power of Bullet Points
If you’re like me, you enjoy working on your website. You want the hours and hard work you put into your site to bring a return on investment. You want your website to make you money.
As a professional copywriter, I’ve seen websites that just don’t make the grade. They’d be picked last in a school-yard game of kick ball. Unfortunately, an old website that looks like it was designed in the 90s isn’t the only way your website can lose you money. Keep reading to learn more about how you can avoid these common mistakes.
Bad Website Design
Continue reading Reasons Your Website Loses You Money